Top 5 Consumer Finance Apps in Serbia Q4 2023 Performance

In Q4 2023, the top 5 consumer finance apps in Serbia—YNAB, Wallet: Budget Expense Tracker, Mobills: Budget Planner, Splitwise, and Money Manager Expense & Budget—showed varied performance trends in terms of downloads and revenue.

YNAB saw a peak in weekly revenue at $135 in the week of December 25. Weekly downloads fluctuated, peaking at 58 in late September and mid-November, but generally remained low through the quarter.

Wallet: Budget Expense Tracker experienced a notable increase in weekly revenue, reaching $118 in late November. Downloads also showed a significant rise, peaking at 353 in late October before stabilizing around 200 towards the end of the quarter.

Mobills: Budget Planner maintained a consistent weekly revenue, with a high of $59 in late November. Downloads were sparse, with occasional peaks like 19 in early November but otherwise minimal activity.

Splitwise demonstrated a steady increase in weekly revenue, reaching $60 by the end of December. It also had strong download numbers, peaking at 451 in the final week of December, indicating robust user interest.

Money Manager Expense & Budget showed stable weekly revenue, with a peak of $39 in the last week of December. Weekly downloads were highest at 222 in late October, with a general trend of fluctuations throughout the quarter.

Data for this analysis comes from Sensor Tower, where more in-depth insights can be found.